The Create Assistants System | What You Get, A to Z
HighLevelBuilt Inside GoHighLevel

We Build The Whole Thing.
Then We Run It.

Hey, this is the entire system, start to finish. What gets built inside your GoHighLevel account, how it runs once it is live, and what it costs. Unlimited pages, unlimited emails, unlimited automations, and a team that stays in it with you.

∞
Pages, emails and automations, always unlimited
52+
Emails written before you even launch
17
Pipeline stages mapped to how you sell
1
Monthly bill, one team, one platform
Act One

Why You Are Reading This.

Almost nobody calls us because GoHighLevel is too expensive. They call because they already bought it, somebody half built it, and now it is one more thing they are responsible for.

Section 01

GoHighLevel Can Do Everything. That Is Exactly The Problem.

You bought a platform that runs an entire business, then found out that "can" was doing a lot of work in that sentence. It costs you in four places, and every owner we speak to is paying in at least two.

Time

Learning it, building it, then maintaining it forever. It is never finished.

Team

Hire somebody who truly knows it, or hand it to somebody who does not.

Money

The subscription is the small number. The build and the upkeep are not.

Mental Load

One more system you own, and it breaks quietly without telling you.

The pattern we walk into constantly. The freelancer imported a snapshot. The agency launched something and stopped answering. Calendars that do not book, automations that fire twice, a domain that never connected. Every one of them sold a project. Nobody stayed.

Section 02

Three Things. That Is The Whole Offer.

No bloat, no upsells, and no dashboard you have to learn. We are not a marketing agency and we do not run ads.

01

Built A to Z

Your whole account, from scratch. Pipelines, calendars, forms, automations, funnels, your website, your AI employee, and every email sequence. Not a snapshot with your logo swapped in.

02

Managed Every Month

You message us in your own private Slack channel and we make the change. New campaigns, new pages, new stages, updated AI scripts. You never log in and figure it out yourself.

03

You Work With Us Directly

No account manager relaying messages and nobody reading off a script. You ask in your own Slack channel, and the people building your account are the ones who answer, the same day.

See It Live
Our own site is built and hosted in GoHighLevel. Everything you are about to see, we run on ourselves.
Open Our Site
Act Two

What Actually Gets Built.

This is the part most people have never been shown. Every piece below is written for your business, in your voice, with your branding, and wired to the piece next to it.

Section 03

From The Day You Say Yes To The Day It Goes Live.

Most builds are live in one to two weeks. Here is the whole thing in order, and exactly where you are needed. The short version is that you fill out one form and take one call.

1
The moment you join

Your Workspace Opens Itself

Within seconds, your private Slack channel and your private Google Drive folder are created automatically and our team is added to both. Nothing to set up and nobody to chase.

Automatic
2
About an hour of your time

The Onboarding Deep Dive

One long form covering your business profile, your legal and compliance details, your tech stack, your team, your calendars, how leads reach you, how you actually sell, your products, your pricing, your nurture angles, and your reviews process.

It is long on purpose. Everything we build is written off these answers, so a thorough hour here buys you a system that is right on the first pass instead of three rounds of back and forth.

You
3
Straight after you submit

You Book Your Walkthrough Call

You pick your time the moment you finish the form. Book it far enough out that the build is finished and ready to walk through, and we tell you exactly how far on the day.

You
4
The days in between

We Build The Whole Thing

Your CRM and pipelines, calendars, forms, automations, website, funnels, landing pages, every email, payment products, phone routing, and your reviews flow. Your texting registration goes in early, because approval is the one thing nobody can rush.

You watch it appear in your Drive folder and your Slack channel as it gets built. Nothing about your system is a black box.

Us
5
Your walkthrough call

We Review Every Workflow Live

We go through the finished account with you screen by screen, change anything you want changed on the call, hand over your SOPs, and get it ready to launch.

You And Us
6
Every month after

We Run It For You

New campaigns, new pages, new pipeline stages, updated AI scripts. You message us in Slack and we make the change, plus a monthly report showing what the system actually produced.

Us

The four things only you can do. Point your domain, approve your email sending domain, buy your phone number, and connect your payment processor. Every one is legally in your name, so we walk you through each and stay on the screen until it is done.

See It Live
This is the real onboarding form, exactly as you would fill it out.
Open The Form
Section 04

The Full Build, In The Order We Actually Do It.

This is the real checklist, and it runs in dependency order so nothing gets built before the thing it routes into exists. Open any block to see inside it.

The plumbing everything else sits on.

  • Your domain, connected without breaking your live site. If you already have a site that works we leave it alone and run everything on a subdomain instead.
  • Your email sending domain, authenticated, so your emails land in inboxes instead of spam folders.
  • Your business phone number, purchased and configured, with your call routing set up.
  • Your branding loaded in, including your logo in the media library so every page and email pulls the real one.
  • Your Privacy Policy and Terms pages, built and published, which texting registration requires you to have.

Every US business now has to register before it can legally text customers from a business number. Most owners either skip it and wonder why their texts never arrive, or get rejected twice and give up.

  • We write and submit your brand and campaign under your own EIN, and track it to approval.
  • We build the multi page site the approval requires. A one page site is an automatic rejection.
  • We write the exact consent language that gets it through on the first submission.

Every person you named on the onboarding form gets set up properly, which is what quietly prevents most scheduling problems.

  • The right access level per person, so your team sees what they need and nothing they should not.
  • Each person's own calendar connected, with their real busy hours blocked so nobody gets double booked.
  • Their meeting location set, video link, phone, or in person, so it lands on every confirmation.
  • Lead assignment rules, so a new enquiry always has an owner rather than sitting unclaimed.

This gets built before any automation, because everything downstream reads from it. Your business name, your logo, your booking link, both phone numbers, your business email, your pricing link, your intake form, your post call form, and your AI assistant.

Change one of them once and it updates everywhere it appears, across every email and every page, instead of somebody hunting through your account line by line. It is the difference between a system you can actually maintain and one that slowly rots.

Built before the calendars and the automations, so that everything downstream has somewhere to route a lead to.

The full 17 stages, and what fires at each one, are laid out in section 05 just below.

A calendar only actually works when three things are wired together: the booking form, the page it sits on, and the automation behind it. Miss one and it fails silently, which is why so many accounts have a calendar nobody can book on.

  • A calendar per booking type, discovery, closing, consultations, service visits, whatever you actually run.
  • Your booking questions built into the form first, so the answers land on the contact before you ever join the call.
  • Every team member's availability connected, with busy hours blocked so nobody gets double booked.
  • Minimum notice, buffers and daily caps set to how you actually want your week to look.
  • Your meeting location set per calendar, video link, phone, or in person, so it lands on every confirmation.

Every way a lead can reach you gets a real front door and a real destination.

  • Your main contact and enquiry form, branded to match your site.
  • Your booking forms, carrying the qualifying questions you told us matter, built BEFORE the calendar so the answers attach to it.
  • Your post call form, the one your team fills in after every call. It is the switchboard for everything downstream, and it is broken down in section 05 just below.
  • A refer a friend form so a happy client can hand you the next one.
  • Compliance forms and preference handling, unsubscribe and resubscribe included.
  • Your funnels and pages, which are big enough to get their own breakdown in section 07 just below.
  • Your payment processor connected and your products loaded in, up to six of them.
  • Checkout pages or payment links, whichever fits how you actually sell.
  • A post purchase flow per product. Confirmation, welcome email, onboarding, end of service, and the review ask.
  • Contracts and invoices with their send, remind, and signed automations wired.
  • Failed payment handling, so a declined card becomes a conversation instead of a silent churn.
  • Review requests timed to when satisfaction peaks, pointing at your Google Business Profile.

Bounce handling, unsubscribe and resubscribe flows, and text opt outs, so your account stays compliant without you thinking about it.

Then we walk the whole account and confirm every automation is published and correctly attached to its trigger. The most common failure in this industry is a workflow that was built beautifully and never actually connected to anything. It looks finished and it does nothing.

Finally you get written SOPs for your team covering how to work the pipeline, how to fill the post call form, and how to run the system day to day.

Your emails and your AI employee are the last two steps. The emails go in once the automations that send them exist, and your AI employee is built dead last, on top of a system that already works. Both get their own breakdown in sections 06 and 09 just below.

Section 05

Every Lead Has A Place To Be. Always.

17 stages in five phases, refined across every build we have done. A lead moves left to right, and every single move fires the automation that belongs to it.

Phase 01
They Arrive
01New Lead, Cold
02New Lead, Warm
Phase 02
The Call
03Discovery Call
04Repeat Discovery
05Canceled Or No Show
Phase 03
Still Deciding
06Manual Nurture
07Follow Up Nurture
08Not Interested
Phase 04
Closing
09Sold
10Document Sent
11Aging 14 Days
12Document Signed
Phase 05
Delivery And After
13Product One
14Product Two
15Product Three
16Client Canceled
17Bring Them Back
In play, being worked Money stage Exit, still followed up

Phase 05 gets renamed to your actual offers. If the way you sell needs more stages than this we add them, and bigger builds get a second pipeline just for managing clients after the sale.

One Form After Every Call Runs The Whole Thing.

Your rep fills in one short form when a call ends. What they pick moves the deal, tags the contact, and starts the right sequence. This is the single piece that stops leads quietly dying in your pipeline.

Sold
Moves to Sold, fires onboarding and delivery, and sends the payment link or the contract out
Follow Up
Starts the post call sequence, every email pointing back at your calendar
No Show
Starts the rebook sequence, then rolls into follow up nurture if they never return
Cancelled
Confirms the cancellation with the original time, then pushes a reschedule
Not Interested
Stops all marketing and keeps them on the long term list. Nothing chases them
Manual Nurture
Holds them for a personal touch from your team and keeps automation out of the way
Circle Back On A Date
On the exact date they chose, a sequence fires and your team gets reminded too
Section 06

Unlimited Emails. 52 Plus On Day One.

Written off your onboarding answers, in your voice, coded to your brand, and wired into the automation that sends them. That 52 is the standard set, not a ceiling.

Main Lead Nurture
10
Post Call Follow Up, One
10
Post Call Follow Up, Two
10
Offer Launch Campaign
6
Booking And Calendar Reminders
6
No Show Recovery
5
Cancellations And Circle Backs
5
Live in your account on day one52+

And that is only the standard set. Run webinars and you get the 30 email webinar layer. Want presence all year, that is the year round nurture. Sitting on a cold list, that is the reactivation campaign. None of it costs extra.

Create Assistants
Follow Up . Email 3 of 10
The Four Hours That Cost You The Job

Hey Sarah, most owners think they lost the deal on price. Usually they lost it in the gap between the enquiry landing and somebody picking up the phone.

Reach a lead within five minutes instead of thirty and you are 21 times more likely to qualify them.

The fix is not answering faster. It is the system answering when you cannot.

Book Your Call
You are receiving this because you enquired. Unsubscribe anytime.

One of ours, from our own follow up sequence. Yours is built the same way, in your branding and your voice.

Every Set Looks DifferentA distinct style per sequence so eight of them never blur together.
Change Once, Updates EverywhereChange your number once and every email updates itself.
You Approve Before Anything SendsEvery sequence lands as a preview page you read in full first.
Section 07

Unlimited Funnels And Pages, Built And Hosted.

Custom coded to your brand rather than dragged out of a template library. New pages later are part of your monthly management, not a new quote.

Your Website

Built and hosted in your account. Already have a site you love, we leave it alone and build around it.

Booking Funnels

A branded page around your calendar with the consent language texting registration requires.

Opt In And Registration

Lead magnets, event pages and webinar registration, with a real reason to act before the ask.

Sales And Video Pages

A video or long form sales page for a specific offer, one call to action all the way down.

Thank You And Confirmation

Every submission lands somewhere that confirms what happened and says what is next.

Forms And Surveys

Branded to match, routed to the right stage, tagged so the right sequence fires on submit.

Unlimited means unlimited. Promotion next month, new service, an event, a new offer to test? Message us in Slack and we build the page. It is already inside what you pay every month.

Section 08

The Part Most Owners Never Finish.

Not because it is hard to understand, but because wiring it takes weeks and then it has to be maintained forever after. Every lead runs these six steps whether you are at your desk or asleep.

1

Caught

Every channel into one inbox instead of five apps.

2

Answered

A reply goes out in seconds, day or night.

3

Booked

Straight onto your calendar, real availability only.

4

Confirmed

Reminders fire so nobody forgets the appointment.

5

Tracked

Every outcome moves them to the right stage.

6

Followed Up

Each outcome fires its own sequence.

This Is What Is Actually Inside Your Account.

Six folders of automations, built and published before you go live. Not a starter pack. This is the whole engine.

Automations
1Client Acquisition
Lead capture per entry pointFacebook lead formsMain lead nurtureOffer launch campaignYear round nurtureLive chat and DM keywords
2Call Booking
Booking confirmationsReminder ladderNo show branchPost call form deliveryFollow up on a chosen date
3Lead Process And CRM
Follow up nurture oneFollow up nurture twoManual nurtureNo show recoveryCancellation recoveryNot interested handlingSold
4Payments And Documents
Failed payment recoveryDocuments sent and signedInvoice remindersContract flowsReviewsReferralsPost purchase onboarding
5System Compliance
Email bounce handlingUnsubscribe and resubscribeText opt outs
6Call Deployment And AI
Phone menu and routingAfter hours and weekend behaviorMissed call text backAI handoff and transferCall logging back to the contact

And every one of them gets tested before you see it. The single most common failure in this industry is an automation built and never actually connected to its trigger. It looks finished and it does nothing. We walk your whole account and confirm every workflow is published and attached.

Section 09

An Employee That Answers In Four Seconds.

Trained on your services, your FAQs, your pricing, and your booking process. It answers real questions, qualifies the lead, and puts the appointment on your calendar without anyone stepping in. Built last on purpose, once the system underneath it is right.

It Answers Your Phone

A real voice on your line, day or night. Pick a voice, or we clone yours from a short recording.

It Books Against Real Availability

It reads your live calendar, confirms the number back digit by digit, and confirms the time zone before booking anything.

It Knows Your Business

Your services, pricing and policies, plus a written list of things it must never say, which matters in a regulated industry.

It Hands Off To A Human

When a call needs a person it transfers to the right one and can brief them first on what the caller wants.

Logged, Then Followed Up Automatically

Summary, transcript, recording and outcome written onto their record. If the conversation goes quiet it picks it back up inside the hours you set.

AI Employee Online Facebook, 11:47 PM
JMHey, I saw your ad. Do you handle HVAC businesses? I need help with follow up.
AIHi James, absolutely. We build and manage full GoHighLevel systems including automated follow up. Want to grab a quick call this week?
JMYeah, let's do Thursday
AIPerfect, booking link sent. Looking forward to it.
Answered in 4 seconds, booked without anyone stepping in
PhoneSMSFacebook InstagramWeb ChatForms

You approve the scripts before it ever speaks to a customer. We write them, you read them and say what to change, and we rewrite until it sounds like your business. It stays adjustable forever, so when your offer changes you message us and the script changes.

See It Live
Talk to ours right now. Ask it anything you would ask a receptionist.
Try The Live Demo
Section 10

Two Numbers, And Both Of Them Are Yours.

Run one number for everything and you end up with an AI answering calls meant for a person, or your texts failing quietly. We split it so each line has one job.

Line One

Your Systems Number

Your business line. It sends your reminders and confirmations, powers missed call text back, and is the number on your pages and in your automations. Calls route wherever you tell us.

Line Two

Your AI Number

Your AI employee's own line. Publish it directly, or forward your existing line to it after hours so somebody picks up instead of a voicemail.

Texting registration is handled for you. We write and submit your brand and campaign under your own EIN, build the multi page site the approval requires, write the consent language that passes, and track it to approval. It is the most common thing that stalls a build elsewhere, and it is why we start it early.

Act Three

Then We Do Not Leave.

The build is month one. The management is the actual product, and the build is how we earn the right to do it.

Section 11

Most Agencies Hand You The Login. We Run The System.

Plenty of people call themselves GoHighLevel experts. The difference is who stays accountable for the thing after it goes live.

What Usually Happens
What Happens With Us
Set it up and send you the login
Build it, then run it every month after
Charge you on top of your own GoHighLevel bill
Your license is inside the one monthly you pay
Quote you again for every new page or campaign
You ask in Slack and we build it, no change order
Leave GoHighLevel defaults in the email templates
Every email written for you and coded into your account
Go quiet after launch
Same day answers in your own private Slack channel
No idea whether any of it is working
A monthly report with what we see and what we recommend next
The system slowly stops matching the business
New service, location or offer, the system gets extended to match

Month to month, no long term contract. You see every funnel, automation and sequence as we build it, and you keep your own Slack channel and Drive folder holding all of it. You stay because the system is producing, not because you signed something.

Act Four

What It Actually Costs.

Every number is published. No ranges, no "it depends", and nothing you have to get on a second call to find out.

Section 12

What You Would Pay To Buy This Piece By Piece.

These are what each piece typically costs hired out on its own, so you can see what you are actually getting. None of it is a discount off a price we used to charge.

Full GoHighLevel account build, done properly and A to Z$4,000
Website, funnels and landing pages, custom built$2,000
Your email library, written in your voice and coded to your brand$1,500
CRM, 17 stage pipeline and every automation wired$1,500
AI voice and chat employee, built, trained and tested$2,000
Phone setup and texting registration, submitted and tracked$500
The onboarding deep dive, your build guide and your SOPs$500
What that adds up to$12,000

Your build fee is a fraction of that, and it is a one time cost. Every plan and every build fee is in section 13 right below, with nothing hidden behind a second call.

And What It Costs To Keep It Running.

A build is the easy part. The reason accounts end up half finished is that somebody has to run the thing every month after.

If You Assembled It Yourself
Per Month
With Create Assistants
Your GoHighLevel license
$97 to $497
Included in your monthly
An AI voice and chat platform
$97 to $200
Included in your monthly
Somebody who genuinely knows the platform
$1,500 to $3,500
Included in your monthly
Or an in house hire to own the whole thing
$4,500
Not needed at all

One number, one team, one bill. No separate GoHighLevel invoice, no AI add on, and no hourly rate when you need something changed. Everything above sits inside the monthly you already pay.

Section 13

Three Ways To Work With Us.

Every plan includes the full A to Z build, your AI employee, your GoHighLevel license, and our team managing it. The difference is team size and support level, not a stripped down feature list.

Launch

For solo business owners getting off the ground and ready to look established.

$297/mo
One time build fee $1,500
Flexible payments available
What You Get
  • The full A to Z build, everything in this guide
  • Your GoHighLevel license inside the monthly
  • Unlimited pages, emails and automations
  • Your own AI voice and chat employee
  • Private Slack channel with our US team
Start With Launch
Most Popular
Growth

Our base business package. For businesses already operating that want a full team ready system.

$397/mo
One time build fee $3,000
Flexible payments available
Everything In Launch, Plus
  • Built for a team, multiple users and pipelines
  • Priority Slack support
  • Ongoing optimization every month
  • Database reactivation campaigns
  • Review and referral automations
Start With Growth
Scale

For larger companies with bigger builds, more locations, and higher volume.

$749/mo
One time build fee $5,000
Flexible payments available
Everything In Growth, Plus
  • Multi brand and multi location builds
  • A custom AI sales agent
  • Advanced integrations and team training
  • Our in house dev team
  • A dedicated build lead
Start With Scale

None Of Those Three Fit?

Bigger builds, migrations, multi location rollouts, and builds inside your own account are scoped and quoted per project. We also run plans with no build fee. If none of the three match how you want to start, say so on the call and we will put together the one that does.

Talk Through Options
See It Live
Every plan and build fee, published on one page.
Open Full Pricing
Act Five

And Who Is Actually Behind It.

Everything above only matters if the people running it are still here in a year, still answering, and still in the same country as you.

Section 14

Who You Are Actually Hiring.

Before you decide anything, you should know who is on the other side of this. Create Assistants is a US company. Not an offshore agency, not a freelancer marketplace, and not a snapshot somebody emails you. You get on Zoom with the people who build it.

USA Based Team Tyler Vanarkel, founder of Create Assistants
Tyler Vanarkel Founder, Create Assistants West Des Moines, Iowa

I started Create Assistants because I kept meeting owners in the same spot. They had bought GoHighLevel, they knew it could run their whole business, and it was sitting there half built while they ran the business the hard way.

I am in West Des Moines, Iowa. Midwest born and raised, and six plus years spent inside the back end of GoHighLevel. When you book a call, you are talking to me.

Almost everyone we talk to has already paid somebody. A freelancer who imported a snapshot. An agency that launched something and then stopped answering. The problem was never who did the clicking. It was that nobody scoped the business first, and nobody was still there a month later.

So we built the opposite, and it starts with me. I scope every single build myself, on live calls with you, breaking your business down piece by piece. Our team builds to that spec, and I am still on the account after it goes live.

You get a private Slack channel with us from day one and it never goes away. We are building our own ticketing system on top of it, custom, so requests get built faster and nothing gets lost. It is there to speed the work up, never to sit between you and us.

Our back end is fully automated and plugged into Claude. Every call is recorded and transcribed, every answer you give feeds your build, and your pages, emails and automations get custom coded for your business instead of cloned off the last client.

We are not a Facebook ads agency and we will not pretend to be one. What we do is everything after a lead exists. Which campaigns to run, what to say to the contacts already sitting in your database, how to work that list month after month, and how to make sure every call gets answered at two in the morning.

"You should not have to become a GoHighLevel expert to run your own business. That is our job. You just tell us what you need."
Tyler Vanarkel, Founder and lead on every build
Already Built, Already Running
Different Industries. Same Standard.

These are businesses whose GoHighLevel we build and manage right now. The build changes completely every time. What never changes is that we scope it live with the owner, code it custom, and stay on the account after it goes live.

Home Care Real Estate Coaching Retail And Dealers Cybersecurity Dental Health Coaching Tournaments And Events Software Development Business Coaching ADA Compliance Home Services

US based is not a headline for us, it is how the work actually happens. You are on Zoom with us, in a private Slack channel with us, and dealing with the same people from your first call through every month after. No account manager relaying messages, and no wondering who actually owns your build.

Now You Know Exactly What You Are Getting.

Bring your account, your mess, or your blank slate. On the call we map what you have, show you what it looks like built properly, and give you a straight number.

Create AssistantsCreate Assistants

Your GoHighLevel, built A to Z and run for you every month. USA based.

createassistants.ai